Pop-Tarts: Only the Finest Will Do

This ad campaign contains illustrated scenes using a soft brush- stroke style to not only draw in viewer’s attention, but to alsoconnect to the overall concept. This concept being that Pop-Tarts could be enjoyed in the place of fancy pastries or othernovelties, as their quality of taste is just as so. With the headline “Only the Finest will do..”, these ads invite viewers to savor the elegance of their favorite Pop-Tarts. The two non-print ads are a billboard design as well as the creation of a new Pop-Tart flavor, Creme Brulee, specifically released for this campaign.